ARTFUL REFRESH

For the refresh of Distinct 2.0, I focused on an emerging audience with an interest in art, music, and counterculture aesthetics. The goal was to pivot Distinct 2.0 into a creative archive for the content produced during Distinct 1.0—including artist stories, imagery, and video—and present it within a new framework.

The updated look is designed to be vibrant, energetic, and alive to complement the extensive library of work. The final result is a clean, modern, and easily navigable experience for both new and returning viewers.