PROJECT
Brand Identity
Brand Collateral
BRAND
Mandi Middlestetter
PERSONALITY
Approachable
Confident
Heartfelt
Minimal
INDUSTRY
Copywriting
Writing the next chapter
Mandi Middlestetter is not only a close friend but also a professional colleague with whom I have had the pleasure of collaborating. As her impressive list of clients grew steadily, she felt the need to establish a distinctive and unique brand identity that would set her apart in the competitive landscape. She aimed to maintain a polished and professional image while also showcasing her abundant creative talents in a way that resonated with her audience. To truly reflect her minimalist style and aesthetic sensibilities, we carefully designed a monogram icon that represents her exceptional writing skills while also displaying a subtle hint of confident playfulness that captures her personality.



