Kyikyi, the founder of Himalayan Dumplings, wanted a new brand that matched her cultural background and lively personality. We designed a fresh and bold visual identity with a cute kawaii style, using a Tibetan Snow Lion as the brand mascot to highlight her heritage. This branding is reflected on the packaging of her handmade dumplings and hand-pies, featuring clear labels with color-coded bars for easy recognition. Her business is the first Tibetan-woman-owned enterprise in the U.S., launching consumer packaged goods and a brick-and-motor dumpling factory.