PROJECT
Brand Identity
Brand Assets
Brand Site
BRAND
AKI
PERSONALITY
Bold
Empowering
Compassionate
Warm
Inclusive
INDUSTRY
Social Services
Representing the heart and mission of the organization.
AKI is a women-led organization that provides a safe space for young women and female-identifying youth aged 13 to 18. During rebranding, we created a new logo that reflects the program's core values: love, guidance, and support. The main icon shows the program's foundation, symbolizing the heart of the organization. To support the THRIVE program, we designed a distinct set of icons that appeal to the youth. While designing the organization's website, we considered three key audiences: new residents looking for a welcoming home, government agencies looking for placement options, and donors supporting AKI programs.




