A brand refresh honoring heritage and the shared wisdom among women.

Ishq is a distinctive skincare brand that creates simple, organic products by utilizing local ingredients and implementing seasonal practices. The carefully crafted recipes for these products have been lovingly handed down through the generations within the founder’s family. Notably, "Ishq" translates to love in Urdu, and this meaningful theme is beautifully reflected in its colors and imagery, which are designed to honor both the natural world and the women healers from the founder's lineage. The brand’s refreshing new look features soft curves that effectively convey a sense of femininity and fluidity. Additionally, its icon serves as a powerful symbol representing the wisdom that has been carefully passed down through generations. We have also updated Ishq's packaging suite to include bold, simplified labels, ensuring maximum shelf presence and attractiveness.