Celebrating a decade of light.

The Portland Winter Light Festival is a unique and special event that takes place during the darkest and coldest time of the year in the Pacific Northwest region. It serves as a much-welcome break for Portlanders who are eagerly longing for more light and warmth. To celebrate their milestone 10-year anniversary, I had the opportunity to collaborate closely with the talented team at the Willamette Light Brigade to create a cohesive and dynamic identity system for this beloved event. This identity system is utilized across all forms of communications and aims to enhance the festival's well-deserved reputation as one of the leading light festival experiences.